Star

Budget Retailer

Project outline: Total rebranding for an Armenian supermarket in 3 languages.
Scope: Logo design, advertising, magazine, loyalty scheme, packaging, website styling, signage & brand guidelines.
Country & Language: Armenia, Armenian, Russian & English

In-store promotions

The facets of the star logo being used to contain imagery and text

Further applications

As with any supermarket, the brand was applied to a vast number of items so had to be incredibly flexible

Concept design

With alternative type

Concept design

Alternative type and elements in imagery always arranged into a star

Concept design

A softer approach

Credit // Work undertaken for Dunlop Consultancy

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